You have a go-to-market problem.
You don’t have a marketing problem.
You don’t have a sales problem.
You don’t have product problem.
You don’t have a customer success problem.
You have a go-to-market problem.
On this week's show, Sangram Vajre, co-founder and CEO of GTM Partners, shares his wealth of insights around go-to-market and how every grow challenge you are facing ties back to an overarching GTM problem. Couple of takeaways for me:
- Net Revenue Retention: Double your revenue every 5 years without adding a single new customer
- Number #1 GTM Challenge: Relying on Heroic Sales Efforts
- Who owns GTM in your org? Spoiler: Your CEO
Taylor Wells
Founder & Host @ GTM.news
Taylor has lived and breathed B2B marketing & go-to-market strategies for over 10 years at boot-scrapped & growth stage businesses. He thrives on building amazing customers experiences through what he calls the Selfless Advantage. This approach is an unconditional approach to marketing that helps people & positions your business as the obvious choice. He is the Founder & CEO of Potential Opportunity.
Sangram Vajre
Founder and CEO, GTM Partners
Sangram Vajre is co-founder and CEO of GTM Partners, a data-driven analyst firm that helps B2B companies achieve efficient growth. He’s also the author of three books on go-to-market strategy, including the Wall Street Journal bestseller, MOVE: the 4 Question Go-to Market Framework.
Before founding GTM Partners, Sangram co-founded Terminus, which earned a spot in Deloitte's fastest-growing company list after hitting $15M in three years. He also ran marketing at Pardot (acquired by ExactTarget and then Salesforce). Sangram, his wife, and their two children live in Alpharetta, Georgia.