Will ChatGPT Revolutionize B2B Content Creation?
It’s been all over the news. ChatGPT.
But what does it mean to your B2B organization?
Join Taylor Wells & Kyle Racki to learn how to use ChatGPT to generate lots of ideas and get you started in creating content.
We also discussed the pros/cons of AI in go-to-market teams and where we think it’s headed.
Kyle Racki - Linkedin Profile
Will ChatGPT is Revolutionize B2B Content Creation?
Creating engaging and informative content for your B2B go-to-market team can be a time-consuming and challenging task. Between life and work, finding the time and inspiration to consistently create content can be difficult. But what if we told you that there's a way to make this process easier and more efficient?
Enter ChatGPT, the AI-powered tool that can help you generate a year's worth of content in just a few hours. This tool streamlines the content creation process by taking your five chosen topics and generating headlines for you. All you need to do is paste these headlines into a Google doc, pick your favorite, and ask ChatGPT to write an article about it. The AI-generated article serves as a starting point for your own creativity, saving you valuable time in the content creation process.
One of the most challenging aspects of content creation is generating ideas. With ChatGPT, you can overcome this obstacle and quickly generate a bulk of ideas to choose from. This can help you stay on track with your content calendar and ensure that you're consistently creating and publishing new content.
While ChatGPT may not be able to write a captivating article on its own, it can certainly spark ideas and save you time. However, there is a limitation to this tool: AI doesn't have a feedback loop and can't accurately predict the consequences of its ideas and information. This is why it's essential to use ChatGPT's generated articles as a starting point for your own content creation. By doing so, you can add your own voice, perspective, and expertise to the article, making it truly unique and engaging.
In conclusion, ChatGPT is revolutionizing the way B2B go-to-market teams create content. Its ability to generate ideas and articles quickly and effectively can help teams save time and stay ahead of the game. Additionally, by using ChatGPT's generated articles as a starting point for your own content creation, you can add your own voice, perspective, and expertise to the article, making it truly unique and engaging. So, if you're looking to streamline your content creation process and make it easier and more efficient, give ChatGPT a try today!
Kyle Racki
CEO
Kyle Racki is the CEO and co-founder of Proposify, software that helps thousands of businesses remove the bottleneck of proposals and get more visibility into the close. Based in Halifax, Canada, Kyle and Proposify have won multiple awards over the years, including the EY Tech Entrepreneur of the Year for Atlantic Canada and Deloitte Fast 50. In addition to running Proposify, Kyle also works with other companies and startups as an investor and strategic coach, and sits on the board of Bright and MarsVR. He co-hosts a weekly business podcast, The Racki Symes Podcast.
Taylor Wells
Founder & Host @ GTM.news
Taylor has lived and breathed B2B marketing & go-to-market strategies for over 10 years at boot-scrapped & growth stage businesses. He thrives on building amazing customers experiences through what he calls the Selfless Advantage. This approach is an unconditional approach to marketing that helps people & positions your business as the obvious choice. He is the Founder & CEO of Potential Opportunity.