We are starting something new

HEY! If you are in a B2B go-to-market team this is for you

My name is Taylor Wells and I’m starting something new.

GTM.news

GTM.news is focused on bringing B2B marketing, sales, CS, and product teams the freshest and most relevant go-to-market insights and news available.

Why?

Because In 2022, major changes occurred for how B2B go-to-market teams viewed growth.

B2B companies for many years, especially in high-growth organizations focused on "growing at all cost"

But things changed in 2022.

Market correction. A war. Evaluations plummeted. Fears of a recession. Interest rates rising quickly.

B2B companies had to think more creatively. They had to be more focused on efficiency and not just growth.

How are B2B companies focusing on efficiency and growth?

They unity the all go-to-market functions (marketing, sales, customer success and product) to gain efficiencies by working smarter and faster.

They focused on creating amazing customer experiences, not just find what is predictable.

They focus on what will work in the long term, not just what will work this quarter.

Things in B2B go-to-market are changing fast.

What worked yesterday might not work tomorrow.

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