Outbound: How To Get 10-30% Reply Rates

Here is a summary of what we discussed written by ChatGPT:

What B2B Go-To-Market Teams Get Wrong

If you're trying to sell B2B products, you know that cold email and cold calling just don't work like they used to. You can't just buy a list and spam everyone anymore. So, what's the solution? It's the Pain vs. Persona framework. This framework encourages you to do some serious research on your potential prospects before reaching out. If you know exactly what companies are in the market and have a problem that your product solves, you're way more likely to get their attention.

Targeting the Right Companies

It's not enough to just personalize your outreach. You need to target the right companies that have a problem your product solves. If you can identify 15-20 characteristics of your ideal customer, you can reduce your total addressable market but improve your growth efficiency.

Tactics for Better Outreach

So, how do you improve your outreach strategies? One tactic is to search job titles at scale to pull out insights from job descriptions. This can help you understand the challenges that individuals in specific roles face and how your product can solve those challenges. And when it comes to cold emailing, you need to make sure your emails are tailored to the individual recipient and highlight the benefits of your product in solving their problem.

The Bottom Line

Cold emailing and cold calling just don't cut it anymore when it comes to B2B sales. The Pain vs. Persona framework, targeting the right companies, and using tactics like job title research and personalized cold emails can help you stand out and close more deals. By adopting these strategies, you'll be one step ahead of the competition and well on your way to achieving your business goals.