Maximizing Conferences and Booking Meetings at Conferences
Conferences and events are extremely powerful and also extremely expensive! Zoe Hartsfield shared a few killer ideas about maximizing your time there to book more meetings.
Here are five key takeaways from the podcast that could be used for a short newsletter:
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Do your research beforehand to identify top accounts and prospects attending the conference or event. Coordinate with marketing to invite key targets to ancillary events.
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Visit sponsor booths of target accounts to start building relationships, even if your main prospect is not there. Don’t overtly pitch but invite them to your events.
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Prepare your follow-up sequence before the event so you can start running it immediately after. Also, capture conversation details and personal info during talks to enable personalized, relevant follow-ups.
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Create memorable follow-up moments by having good conversations, capturing engaging content together, or context gifting. This gives you a genuine reason to follow up.
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Share the planned subject line of your follow-up email - ideally an inside joke from your conversation - so they’ll recognize and open it when it arrives. The familiarity builds rapport.
P.S. We are doing another 9:9 event on February 22nd; this time, it's all around B2B inbound marketing. We have an incredible line-up covering topics like B2B podcasting, influencer marketing, founder branding, etc. Learn more here