How to Build a Strong Founder Brand for B2B Go-To-Market Success
Elevate your company's brand in the B2B marketing space with strong founder branding and thought leadership. Join Taylor Wells and Sam G. Winsbury as they discuss the essential strategies for building a powerful founder brand, including positioning, content creation, and engagement. Learn how to humanize your brand, establish authenticity, and drive inbound leads through personal branding and utilizing platforms like LinkedIn. Discover the importance of PR in amplifying your brand and gaining credibility in the industry. Get valuable insights on founder branding and content creation to take your marketing efforts to the next level.
Taylor Wells
Founder & Host @ GTM.news
Taylor has lived and breathed B2B marketing & go-to-market strategies for over 10 years at boot-scrapped & growth stage businesses. He thrives on building amazing customers experiences through what he calls the Selfless Advantage. This approach is an unconditional approach to marketing that helps people & positions your business as the obvious choice. He is the Founder & CEO of Potential Opportunity.