Taylor Wells
Founder & Host @ GTM.news
Taylor has lived and breathed B2B marketing & go-to-market strategies for over 10 years at boot-scrapped & growth stage businesses. He thrives on building amazing customers experiences through what he calls the Selfless Advantage. This approach is an unconditional approach to marketing that helps people & positions your business as the obvious choice. He is the Founder & CEO of Potential Opportunity.
Oct. 30, 2024
Demand Gen Series: 4 B2B DG Levers Workshop
Is your sales team struggling to generate enough opportunities? I'm partnering with Maven Learning to provide for the first time insights into the 4 ways you can generate demand for your B2B product or service. Walk away wit…
April 4, 2024
Sick of Boring Events? This Unconventional Format is a Game Changer
I recently did a talk recently all about hosting impactful virtual events. Here are 4 of my biggest takeaways that you can immediately apply to your next event: 1. Keep a Fast Pace: With short attention spans, you must pack …
March 14, 2024
How to Build a Strong Founder Brand for B2B Go-To-Market Success
Elevate your company's brand in the B2B marketing space with strong founder branding and thought leadership. Join Taylor Wells and Sam G. Winsbury as they discuss the essential strategies for building a powerful founder bran…
March 7, 2024
Binge-Worthy Content Strategies through Owned Media
Are you tricking buyers into opting in and giving you their email address for an ebook, and then you “lead nurture” them into oblivion? Why do you think Apple created the Hide My Email feature? Indeed, one of the reasons is …
Feb. 29, 2024
Mastering B2B Newsletters: Strategies for B2B Marketers and GTM Leaders
Discover valuable insights from Casey Hill at ActiveCampaign on the resurgence of B2B newsletters and email marketing. Dive into the effectiveness of B2B newsletters, strategies for creating engaging content, and leveraging …
Jan. 26, 2024
Mastering the Art of Warm Introductions: A Guide for B2B Sales Professional & Job Seekers
In this insightful conversation, B2B go-to-market practitioners, AEs, BDRs, and SDRs discover expert tips and strategies for leveraging LinkedIn to secure valuable warm introductions. Join Taylor Wells as they speak with Mat…
Jan. 12, 2024
Navigating The Great Sales Paradox Of 2024
Taylor Wells interviews Howard Dover, director at the Center for Professional Sales at the University of Texas at Dallas. They discuss Howard's new book "The Sales Innovation Paradox", the future of sales, and how to optimiz…
Jan. 5, 2024
Picking The Right Go-To-Market Motion & Strategy In 2024
ABM? PLG? Community? Outbound? Inbound? What GTM motion is right for your organization, and at what stage? In this insightful conversation, Taylor Wells engages with Beth Yehaskel with Winning By Design, an expert in go-to-m…
Dec. 22, 2023
7 Insights From Starting GTM News & What's Next For 2024
45 episodes. 3,000 subscribers. Thousands of hours of GTM content were consumed. I am super grateful for your attention and excited for 2024 and the new things I have planned for this show. But before that, let's review seve…
Dec. 15, 2023
16 B2B Demand Generation Predictions For 2024
It's been a weird ride for go-to-market teams, specifically around demand generation and driving new revenue for your organization in 2023. With AI, stiff competition, and increased channel saturation, we are in for a real t…
Dec. 1, 2023
Top 10 Go-To-Market Strategies For 2024 - Part 1
It's been an awesome 1st year of the GTM News show. Grateful for the 42 episodes published to date, 2000 subscribers+, and 10,000+ listens. Most of all, I'm grateful for all I've learned from our expert practitioners, each p…
Nov. 17, 2023
Finding The Right Go-To-Market Talent & Landing Your Next Gig
You can have the best product & go-to-market strategy, but if you don't have the right people in the right seats, it doesn't matter Conversely, if you are a stellar GTM professional but you pick the wrong company, you are se…
Nov. 10, 2023
Exponential Growth with Employee Advocacy
Cisco recently announced they were going to train 84,000 of their employees to become Linkedin influencers and create content on Linkedin. Employee advocacy at its finest. There are innumerable, ripple effect benefits for th…
Nov. 3, 2023
Thought Leadership Ads & Zero Click Content
What if you were driving down the highway and the countless billboards you saw provided something of meaning and value to you in the advertisement; not just a weak promise to solve a problem if you give the company money? Wh…
Oct. 27, 2023
Increase Pipeline & Close Rates with Interactive Product Demos
There is a misalignment between how buyers want to buy and how the B2B sales processes are set-up. G2 last year reported that 90% of the buyer's journey happen's before a buyer talks to a sales person. But many B2B buyer's h…
Oct. 20, 2023
New Era of B2B Go-To-Market: Building an Audience
I know you feel it. In today's highly saturated market, acquiring new B2B customers has become increasingly challenging. Traditional outbound marketing and sales efforts were followed by the rise of inbound marketing and mar…
Oct. 13, 2023
How To Create Viral Content That Drives Revenue
Let's be honest, creating content can be a bear. Whether it's for your own personal brand or for your organization. Brendon Hufford, a thought-leader in the B2B SaaS space around content and marketing came on the show to tal…
Oct. 6, 2023
Future of SEO with AI: Rank #1 in Google (2024)
With AI, the cost of creating great content is potentially going to go to zero. Google is also creating more zero click search results (SGE). So how will ranking on Google search change in the future? Gregory Brooks with Sea…
Sept. 29, 2023
How To Build A B2B Outbound System In 2024
We all get so many spam emails, sales calls, and people sending us annoying sales pitches on Linkedin. So, do the traditional outbound channels still work and if they do, how do we do it in the right way? Scott Martinis, a B…
Sept. 22, 2023
The Future Of Content Marketing In 2024
There is already so much content on the internet and AI is just getting started. So, how does your content stand out, continue to provide value, while driving revenue for your organization? Ross Simmonds, a dynamic content p…
Sept. 15, 2023
How To Create A Simple Video Podcast & Drive Revenue
Video podcasts can be one of the most powerful ways to create content at scale, provide value, and build an audience you don't have to rent or pay for (owned media). Here are some of the benefits: - Create a lot of content t…
Sept. 1, 2023
B2B Sales & Social Selling in 2023
The stats for B2B sales teams hitting quota in 2023 are not a fun read. Many organizations are not hitting pipeline goals. Customers don’t seem to be moving forward. Any one in sales is under the microscope. Thankfully there…
Aug. 25, 2023
Nearbound & The Future Of Strategic Partnerships
Building strategic partnership isn't a new concept. But one that is so important in 2023. There is so much noise in the market. The average person sees someone between 5,000 and 10,000 ads per day (Forbes) So how do you stan…
Aug. 18, 2023
Product-Led Growth & New Buyer Expectations
As Bob would say, "the times are a changin" B2B buyers behaviors are fast catching up to B2C / consumer behaviors. Buyers don't want friction. They just want it now. McKinsey recently came out of report that stating about …
Aug. 11, 2023
AI & The Future Of Sales Technology
In 2023, many B2B sales reps are struggling to hit quota. Sales outreach (email, cold calling, etc.) has seen dramatic diminishing returns. To add to it, sales tech stacks have only gotten more bloated, confusing, and unhelp…
Aug. 4, 2023
Content Marketing That Works
Why aren't your customers choosing you? Unraveling the magic of marketing starts with understanding human behavior. Each decision we make is a revealing dance of emotions, experiences, and influences. In this week's epis…
July 28, 2023
Winning with We: Community-Led Growth
Community-led growth is a buzz word and a very hot topic in the world of B2B go-to-market. But what is it really and how can your organization leverage this go-to-market strategy? There isn't just one size fits all and there…
July 21, 2023
You have a go-to-market problem.
You don’t have a marketing problem. You don’t have a sales problem. You don’t have product problem. You don’t have a customer success problem. You have a go-to-market problem. On this week's show, Sangram Vajre, co-founder a…
July 14, 2023
Grow Better With Full Funnel Demand Generation
Many organizations are struggling to hit pipeline and new revenue targets in 2023. This is why demand generation is such an important topic right now. Janelle Amos, Founder & Demand Gen Consultant shares her perspective on f…
July 7, 2023
B2B Marketing: Growing Efficiently To $10mm & Beyond
(this is a recording from a live event from June 2023) Getting new B2B customers in 2023 is tough. Consider these stats: - 85% of buyer's journey happens before they talk to sales (Forester) - 95% of your target market isn't…
June 30, 2023
How To Build B2B Products Customers Love
We talk a lot about go-to-market strategies in marketing, sales, and customer success on this show. But all of that wouldn't work if we don't have a great products that customers love. Great marketing/sales/CS can't save a b…
June 23, 2023
How To Win More With An Outward Mindset
This is probably my favorite topic we've done on the GTM.news show (sorry to the rest of my guests 😅) Because marketing and sales can be the most self-focused & inward departments in an organization: "My leads" - "My quota" …
June 16, 2023
Demand Generation: Exceed Buyer’s Expectations & Drive More Revenue
No one likes to be "nurtured" or in a "sales process" Buyers have way more control of their buying experience now and according to Forester 85% of the buyers journey happens before a buyer ever talks to sales person. 🤯 This …
June 9, 2023
How To Create A Simple B2B Marketing System In 2023
In this conversation we cover topics of how to systemize your B2B go-to-market and marketing through simple frameworks, processes and more. Get your organization pointing int the same direction to maximize efficiencies and a…
June 2, 2023
Webinars Done Right In 2023
Just saying the word "webinar" puts a bad taste in my mouth. They are usually either too salesy or too boring. But, done right can be a phenomenal way to build relationships at scale with your ideal customers and drive new r…
May 26, 2023
Unit Economics: Growth At The Right Costs
Especially in the venture-backed B2B SaaS world, "growth at all costs" was the norm for awhile. Things have changed and that's why unit economics is so important for every person on your team to understand & help to optimize…
May 19, 2023
Silos, Competition & Customer Experience: A Holistic Vision for Go-To-Market Strategies
On this episode with Julia Nimchinski, the conversation revolves around the future of go-to-market strategies and the role of technology in automating tactics. Julia Nimchinski shares the upcoming release of a new concept fr…
May 12, 2023
Finding the Right B2B Marketing Agency in 2023
It can be challenging to find the right marketing agency to partner with. This conversation explores some key considerations to keep in mind when searching for the right B2B marketing agency. Community is the new Google In t…
April 21, 2023
Love Selling Again & Break The Cycle
Sales, especially in the B2B world can unlock opportunities that you never thought possible. However, there is still tremendous potential to make it a great career path and generate predictable revenue for the organization. …
April 14, 2023
Chief Customer Officer: Breaking Down Silos In GTM Teams
Many B2B organizations are now having a Chief Customer Officer on their executive team. But why and how can your organization utilize this unique position to break down silos in your go-to-market teams? Listen to this specia…
April 7, 2023
Sales Development: Adapting as an SDR in 2023
The world has changed, and buyers are now smarter and harder to reach. The environment is more competitive, and it's no longer enough to rely on traditional sales tactics. Buyers have access to more information than ever bef…
March 31, 2023
Customer Marketing: Your Best Growth Driver In 2023
If there was an award for Most Valuable Growth Driver, your customers would win the award every year. Tap into one of your best growth drivers: your customer. From adoption to advocacy, your customers are your best path forw…
March 24, 2023
Event-Led Growth: Impact The Entire Flywheel With Events
Join Mark Kilens and Taylor Wells as they discuss all things events in the B2B world. From how to keep your events engaging, to virtual vs hybrid vs in-person, and much more.
March 17, 2023
RevOps: Drive Revenue Through A Unified Customer Experience
RevOps is a buzzy term and for good reason. This role is in high demand and potentially worth the investment. Learn from Rosalyn Santa Elena and I as we discuss all things RevOps.
March 10, 2023
Account-Based Strategy: Land & Grow The Right Customers (ABM)
Declan Mulkeen, CMO at strategicabm shares his wealth of knowledge around account-based marketing. Learn how some B2B organizations are leveraging this growth strategy to land and grow the right customers. Declan Mulkeen's …
March 3, 2023
Outbound: How To Get 10-30% Reply Rates
B2B outbound (cold calling, cold email, etc.) continues to get more and more challenging to get the same results. Join Jordan Crawford with Blueprint to discuss their unique strategy for achieving 10-30% reply rates on their…
Feb. 24, 2023
Why Owned Media is the Key to Efficient Growth in 2023
Owned media is all about building an intimate relationship with your audience, where they learn from you and are inspired by your content. In return, they provide their email address and subscribe to your brand, allowing you…
Feb. 17, 2023
Marketing in a Sales-led Organization
Where does marketing fit in a Sales-led organization? Join Mary Keough and Taylor Wells as they discuss the specific challenges & opportunities Mary's industry experiences as it relates to marketing, sales, and overall grow…
Feb. 10, 2023
Will ChatGPT Revolutionize B2B Content Creation?
It’s been all over the news. ChatGPT. But what does it mean to your B2B organization? Join Taylor Wells & Kyle Racki to learn how to use ChatGPT to generate lots of ideas and get you started in creating content. We also disc…
Feb. 3, 2023
B2B Strategic Partnerships & Ecosystem Growth in 2023
Lock arms with other brands to maximize your shared impact on your ideal market. There is a reason why strategic partnerships and ecosystem growth is a trending topic. Many B2B organizations have leveraged partnerships to gr…