Else

Product Lead & Founder @ Sonderhouse

I’m an interim Product Lead/Consultant with a knack for strategic thinking. I love SaaS, and especially product-led growth. I base my decisions on a healthy mix of customer discovery, data analytics, and gut feeling.
My mission is to help SaaS startups build products that their customers love, and want to tell others about.

Who I’m not
I’m not a feature shipping machine. I’m not the voice of the stakeholder/customer (they say ‘jump’, I ask ‘how high’). I don’t code.

What I believe
Great products put the (niche) target audience first.
Great products rely on leadership alignment on who it’s for, and what it does (core value).
Great products drive customer acquisition, activation, retention, and monetization.

Background
I spent 10+ years working for startups and scale-ups in Berlin, Germany (in a mix of Product & Strategic roles). I saw successes, but also many failures. I definitely drank the startup-life Kool-Aid.

Work with me
You can hire me for workshops, advising, or as an interim product lead. Check out more details on my website (www.sonderhouse.io) or DM me. I’m excited about both short- and long-term projects and can offer up to 30/hrs per week (so don't get scared off by the term ‘interim’).