The Show
Feb. 15, 2024
Building Authentic Relationships: A Guide for B2B Sellers, AEs, and SDRs in Niche Communities
Let's be honest: the internet is a mess. It's hard for buyers to find unbiased and accurate recommendations for new solutions. This is why buyers have turned to niche communities, and you see a new Slack community popping up…
Feb. 9, 2024
Power of Social Selling: Strategies and Best Practices
Looking to level up your B2B outbound sales game? Join Taylor Wells as she interviews Mandy McEwen, an industry expert in social selling for the B2B space. In this insightful conversation, they delve into the need for a new …
Jan. 26, 2024
Mastering the Art of Warm Introductions: A Guide for B2B Sales Professional & Job Seekers
In this insightful conversation, B2B go-to-market practitioners, AEs, BDRs, and SDRs discover expert tips and strategies for leveraging LinkedIn to secure valuable warm introductions. Join Taylor Wells as they speak with Mat…
Jan. 19, 2024
Mastering B2B Outbound Sales In 2024: Strategies and Tactics for Account Executives and Sales Team
Join Taylor Wells as she interviews top industry experts, including Will Aitken, Mandy McEwen, zoë hartsfield, Jesse Ouellette, Matt Liebman, Cliff Simon, Laura Erdem, Tyler Washington, and Kevin Hopp, as they share their in…
Oct. 27, 2023
Increase Pipeline & Close Rates with Interactive Product Demos
There is a misalignment between how buyers want to buy and how the B2B sales processes are set-up. G2 last year reported that 90% of the buyer's journey happen's before a buyer talks to a sales person. But many B2B buyer's h…
Sept. 1, 2023
B2B Sales & Social Selling in 2023
The stats for B2B sales teams hitting quota in 2023 are not a fun read. Many organizations are not hitting pipeline goals. Customers don’t seem to be moving forward. Any one in sales is under the microscope. Thankfully there…
Aug. 11, 2023
AI & The Future Of Sales Technology
In 2023, many B2B sales reps are struggling to hit quota. Sales outreach (email, cold calling, etc.) has seen dramatic diminishing returns. To add to it, sales tech stacks have only gotten more bloated, confusing, and unhelp…
June 23, 2023
How To Win More With An Outward Mindset
This is probably my favorite topic we've done on the GTM.news show (sorry to the rest of my guests 😅) Because marketing and sales can be the most self-focused & inward departments in an organization: "My leads" - "My quota" …
May 19, 2023
Silos, Competition & Customer Experience: A Holistic Vision for Go-To-Market Strategies
On this episode with Julia Nimchinski, the conversation revolves around the future of go-to-market strategies and the role of technology in automating tactics. Julia Nimchinski shares the upcoming release of a new concept fr…
April 21, 2023
Love Selling Again & Break The Cycle
Sales, especially in the B2B world can unlock opportunities that you never thought possible. However, there is still tremendous potential to make it a great career path and generate predictable revenue for the organization. …
April 7, 2023
Sales Development: Adapting as an SDR in 2023
The world has changed, and buyers are now smarter and harder to reach. The environment is more competitive, and it's no longer enough to rely on traditional sales tactics. Buyers have access to more information than ever bef…
March 3, 2023
Outbound: How To Get 10-30% Reply Rates
B2B outbound (cold calling, cold email, etc.) continues to get more and more challenging to get the same results. Join Jordan Crawford with Blueprint to discuss their unique strategy for achieving 10-30% reply rates on their…
Feb. 17, 2023
Marketing in a Sales-led Organization
Where does marketing fit in a Sales-led organization? Join Mary Keough and Taylor Wells as they discuss the specific challenges & opportunities Mary's industry experiences as it relates to marketing, sales, and overall grow…