The Show
March 7, 2024
Binge-Worthy Content Strategies through Owned Media
Are you tricking buyers into opting in and giving you their email address for an ebook, and then you “lead nurture” them into oblivion? Why do you think Apple created the Hide My Email feature? Indeed, one of the reasons is …
Dec. 8, 2023
10 Top Go-To-Market Strategies - Part 2
Let's jump into Part 2 of the 10 Top Go-To-Market Strategies for 2024. Throughout the year, I had many insightful conversations with individuals who provided useful ideas and strategies. However, these discussions consisted …
Nov. 3, 2023
Thought Leadership Ads & Zero Click Content
What if you were driving down the highway and the countless billboards you saw provided something of meaning and value to you in the advertisement; not just a weak promise to solve a problem if you give the company money? Wh…
Oct. 20, 2023
New Era of B2B Go-To-Market: Building an Audience
I know you feel it. In today's highly saturated market, acquiring new B2B customers has become increasingly challenging. Traditional outbound marketing and sales efforts were followed by the rise of inbound marketing and mar…
Oct. 13, 2023
How To Create Viral Content That Drives Revenue
Let's be honest, creating content can be a bear. Whether it's for your own personal brand or for your organization. Brendon Hufford, a thought-leader in the B2B SaaS space around content and marketing came on the show to tal…
Oct. 6, 2023
Future of SEO with AI: Rank #1 in Google (2024)
With AI, the cost of creating great content is potentially going to go to zero. Google is also creating more zero click search results (SGE). So how will ranking on Google search change in the future? Gregory Brooks with Sea…
Sept. 22, 2023
The Future Of Content Marketing In 2024
There is already so much content on the internet and AI is just getting started. So, how does your content stand out, continue to provide value, while driving revenue for your organization? Ross Simmonds, a dynamic content p…
Sept. 15, 2023
How To Create A Simple Video Podcast & Drive Revenue
Video podcasts can be one of the most powerful ways to create content at scale, provide value, and build an audience you don't have to rent or pay for (owned media). Here are some of the benefits: - Create a lot of content t…
Aug. 4, 2023
Content Marketing That Works
Why aren't your customers choosing you? Unraveling the magic of marketing starts with understanding human behavior. Each decision we make is a revealing dance of emotions, experiences, and influences. In this week's epis…
July 7, 2023
B2B Marketing: Growing Efficiently To $10mm & Beyond
(this is a recording from a live event from June 2023) Getting new B2B customers in 2023 is tough. Consider these stats: - 85% of buyer's journey happens before they talk to sales (Forester) - 95% of your target market isn't…
June 2, 2023
Webinars Done Right In 2023
Just saying the word "webinar" puts a bad taste in my mouth. They are usually either too salesy or too boring. But, done right can be a phenomenal way to build relationships at scale with your ideal customers and drive new r…
March 24, 2023
Event-Led Growth: Impact The Entire Flywheel With Events
Join Mark Kilens and Taylor Wells as they discuss all things events in the B2B world. From how to keep your events engaging, to virtual vs hybrid vs in-person, and much more.
Feb. 24, 2023
Why Owned Media is the Key to Efficient Growth in 2023
Owned media is all about building an intimate relationship with your audience, where they learn from you and are inspired by your content. In return, they provide their email address and subscribe to your brand, allowing you…
Feb. 10, 2023
Will ChatGPT Revolutionize B2B Content Creation?
It’s been all over the news. ChatGPT. But what does it mean to your B2B organization? Join Taylor Wells & Kyle Racki to learn how to use ChatGPT to generate lots of ideas and get you started in creating content. We also disc…