B2B Sales & Social Selling in 2023
The stats for B2B sales teams hitting quota in 2023 are not a fun read.
Many organizations are not hitting pipeline goals.
Customers don’t seem to be moving forward.
Any one in sales is under the microscope.
Thankfully there are folks like Samantha McKenna pushing the boundaries on how to effectively engage the modern buyer. On this week's show, she shared her thoughts on to engage your potential buyers.
We discussed:
- Modern selling
- Specific social selling tactics
- How to leverage information online
- How to write a great outbound email
- AI and creating efficiencies
Taylor Wells
Founder & Host @ GTM.news
Taylor has lived and breathed B2B marketing & go-to-market strategies for over 10 years at boot-scrapped & growth stage businesses. He thrives on building amazing customers experiences through what he calls the Selfless Advantage. This approach is an unconditional approach to marketing that helps people & positions your business as the obvious choice. He is the Founder & CEO of Potential Opportunity.
