B2B Marketing: Spam Proof Your Advertising

B2B Marketing: Spam Proof Your Advertising

If your prospects thinks your advertising is spammy, you won't win as digital marketing is only getting more and more competitive. 

In this article, you will learn how to create content & distribute it in a non-spammy way. 

Repurpose and Make Derivatives of Your Original Content

Creating content is a crucial part of any marketing strategy. However, simply creating content once and leaving it at that is a waste of time and resources. In this section, we'll discuss why you need to think about content in a different way and how to get more out of your efforts.

When you create content, it's important to remember that it can be repurposed and made into derivatives of the original. For example, if you create a blog post, you can also turn it into a video or a podcast episode. By repurposing your content, you'll be able to reach a wider audience and get more mileage out of your efforts.

Leverage Your Organic Content Well

Maximizing the B2B content you already have is crucial to the success of your marketing efforts. When you honor your guest and feature them, you can amplify that content by running the Dollar A Day strategy against your guest network. By doing so, you'll be able to get your content in front of a wider audience and increase your chances of generating leads.

Write a Best Seller Through Honoring Others

Dennis Yu wrote a best-selling book on TikTok without being a TikTok expert or influencer. Instead, he interviewed experts on TikTok and leveraged their experience and audience to grow his knowledge, network, and sell more books. This approach shows that you can create valuable content even if you're not an expert in a particular area. By honoring others and sharing their insights, you can create content that resonates with your audience and generates interest in your brand.

How to Use TikTok in B2B Lead Gen

TikTok is not just for dancing videos and lip syncing. It has a bunch of unique ways to market complex B2B solutions. Dennis Yu shares his expertise on all such things. By leveraging TikTok, you can generate leads for your business and build a strong presence on this emerging platform.

TikTok is Gold for B2B Thought Leaders

If you have something valuable to share, create 15-second videos on TikTok. This platform is perfect for thought leaders who want to share their insights in a quick and engaging way. By creating short, impactful videos, you can establish yourself as a trusted authority in your industry and generate interest in your brand.

Don't Be Reliant on LinkedIn, Google, and Facebook

While LinkedIn, Google, and Facebook are powerful advertising platforms, you shouldn't rely on them exclusively. Instead, find the arbitrage on emerging platforms like TikTok, Twitter, and YouTube. By diversifying your advertising efforts, you'll be able to reach a wider audience and reduce your reliance on any one platform.

Running Ads Can Still Be Spam

If you don't have at least a 10% click-through rate on your ads, you are spamming people. Just because you're not sending a cold email or making a cold call doesn't mean your advertising efforts aren't coming off as spam. By focusing on creating high-quality, engaging content, you can avoid being perceived as spam and generate better results for your business.

In conclusion, by thinking about content in a different way and leveraging emerging platforms like TikTok, you can generate more leads, build a stronger presence online, and establish yourself as a thought leader in your industry. Don't be afraid to repurpose and make derivatives of your original content, and always focus on creating content that adds value for your audience.