GTM.news is focused on bringing B2B CEOs, marketing, sales, customer success, and product leaders the freshest and most relevant go-to-market insights and news available.
Why?
Because In 2022, major changes occurred for how B2B go-to-market teams approached growth.
B2B companies for many years, especially in high-growth organizations focused on "growing at all cost".
But things changed in 2022.
Market correction. A war. Evaluations plummeted. Fears of a recession. Interest rates rising quickly.
B2B companies had to think more creatively. They had to be more focused on efficiency and not just growth.
How are B2B companies focusing on efficiency and growth?
They unite all go-to-market functions (marketing, sales, customer success and product) to gain efficiencies by working smarter and faster.
They focus on creating amazing customer experiences, not just finding what is predictable.
They focus on what will work in the long term, not just what will work this quarter.
Things in B2B go-to-market are changing fast.
What worked yesterday might not work tomorrow.
