Let's jump into Part 2 of the 10 Top Go-To-Market Strategies for 2024. Throughout the year, I had many insightful conversations with individuals who provided useful ideas and strategies. However, these discussions consisted of actionable takeaways that could be immediately implemented in addition to useful ideas & strategies.
SVP Marketing & Member Experience
Kathleen Booth joined Pavilion as a member in 2019, and later went on to become a founding co-chair of the Washington DC chapter, a Pavilion Ambassador, and today, SVP of Marketing.
Prior to joining Pavilion, Kathleen was founder and CEO of Quintain Marketing, a digital marketing agency. After selling her company and before joining Pavilion, she held marketing leadership roles at VC-backed B2B technology companies including Attila Security, clean.io, and Tradeswell and continues to serve as an advisor and fractional CMO to early stage B2B SaaS and Web3 startups.
Outside of work, she is the host of the long-running Inbound Success Podcast and enjoys walking her two Labrador retrievers and boating on the Chesapeake Bay.
CEO
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the “million jobs” guy– on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos– down to local service businesses like real estate agents and dentists. He’s spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths– likely in a city near you.
Dennis Yu, was born in Dayton, Ohio, on October 6th, 1974. He holds a Bachelor’s degree in Finance from Southern Methodist University and a degree in Economics from the prestigious London School of Economics.
Founder, Hello Audience
Bolaji is the founder of Hello Audience.
Hello Audience helps B2B brands gain and keep POLE POSITION in the minds of 95% of their audience.
They do this by converting your informational content, into micro B2B reality competitions, featuring, you guessed it, your ideal buyers.
Founder
After spending the first decade of his professional career as a high school teacher, Brendan led teams at two agencies and helped ActiveCampaign grow to $165M ARR. In 2021, he founded Growth Sprints where he works with SaaS companies, helping them scale from $10M to $100M ARR.